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10-K Filing Shows Apple Growing, Planning New Stores

November 1, 2012

Despite a somewhat muted initial response from analysts and Wall Street to Apple's Q4 earnings, the company's annual 10-K filing with the SEC shows substantial growth over the whole year, with increases in revenue, average store income as well as spending on research and development (R&D) and manufacturing. Apple has also increased the number of retail and non-retail employees, the amount of land and retail square feet it controls, and has plans to open 35 new stores in fiscal 2013.

One of the most overlooked numbers coming out of the company

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