3D Stats Starting to Pop Out

While it isn’t making the headlines it was two years ago, 3D for the home is quietly catching on in U.S. households, Nielsen and Home Media Magazine research shows. Recent theatrical hits are generating significant chunks of their total unit sales from 3D.

The week ended Oct. 14, 20th Century Fox’s Prometheus, in its first week in stores, generated 25% of its unit sales (and 33% of Blu-ray sales) from the 3D version (which, it should be noted, came with an extra bonus disc to encourage sales), according to Nielsen VideoScan.

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