A Black Friday Tale of Two Stores: Apple vs. Microsoft
The Apple store in the Mall of America in Minneapolis had a better Black Friday than a Microsoft outlet across the hall.
On Black Friday, Piper Jaffray analyst Gene Munster camped outside of the Apple Store in the Mall of America to analyze foot traffic and product purchases. He also stationed a team outside the Microsoft Store across the way to see how things went for the software giant. During the two hours he and his team evaluated the stores, Microsoft’s outlet had 47 percent less traffic than Apple’s.