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A Second Screen for Your TV

April 15, 2012
While you're on the couch watching American Idol, chances are you're also updating your Facebook status on your smartphone or tablet, or hitting Google for the name of that ubiquitous character actor you can't quite identify. There's also Twitter. Posts on it set two all-time records during the Super Bowl, one at halftime and another just two hours later at the game's end.

It's an advertiser's dream: not one, but two screens to capture consumers' attention. Companies are jumping on the trend with apps to enhance the television experience

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