While you're on the couch watching American Idol,
chances are you're also updating your Facebook status on your smartphone or tablet, or hitting Google for the name of that ubiquitous character actor you can't quite identify. There's also Twitter. Posts on it set two all-time records during the Super Bowl, one at halftime and another just two hours later at the game's end.
It's an advertiser's dream: not one, but two screens to capture consumers' attention. Companies are jumping on the trend with apps to enhance the television experience
More Suggested Content:
Tablet Sales : Pulling Profits from Tablets
ringing profits from a margin-challenged category isn't a new problem for CE dealers. It recently hit a tipping point with TVs where vendors had to institute MAP and unilateral pricing policies to stem the ticket-slide tide. Tablets are just as margin-challenged, but there is no such vendor strategy on the horizon. Dealers are left on their own to extract as much profit as they can from the category.
Samsung Takes the Lead in TV Purchase Intent
April 9, 2012
Samsung has taken the top spot in ABI Research's rankings in consumer purchase intent for the U.S. Sony previously had a "commanding lead" in the survey, ABI said.