The PC party is ending, and Acer Inc.
is suffering one of the worst hangovers.
The Taiwanese company went on a buying spree through the noughties, swallowing up competitors like Gateway and Packard Bell to help it become the world's second largest PC maker by shipments in 2010, second only to Hewlett-Packard Co.
But it's now feeling the unpleasant after-effects of guzzling too quickly. With the PC market shrinking as consumers find tablets and smartphones more interesting, Acer's finding that the brands it bought up aren't worth as much as it had expected.
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How do you solve a problem like Windows 8?
A major advertising and marketing campaign for a major software release—from the major computer software company in the world, no less—receives little more than a lackluster response from consumers and businesses. So while retailers should approach Windows 8 and its associated hardware with caution, they may still eke out some gains by offering systems that have been specifically designed for the new operating system.
Unlike some previously disastrous introductions, such as Windows Vista and Windows Millennium Edition, there are no glaring flaws in the latest version of Microsoft’s operating system. Users haven’t been plagued by hardware compatibility issues as they have in the past, or faced with major software upgrades to make programs work with the new OS. And cost hasn’t been an obstacle. Microsoft offers an upgrade version of the software for just $40.