Acer Inc., the Taiwanese computer maker that's suffered two consecutive annual losses, posted strong sales of notebooks using Google Inc.'s Chrome platform after the release of Microsoft Corp.'s Windows 8 failed to ignite the market.
Chrome-based models accounted for 5 percent to 10 percent of Acer's U.S. shipments since being released there in November, President Jim Wong said in an interview at the Taipei-based company's headquarters. That ratio is expected to be sustainable in the long term and the company is considering offering Chrome models in other developed markets, he said.
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Winning With Windows 8
How do you solve a problem like Windows 8?
A major advertising and marketing campaign for a major software release—from the major computer software company in the world, no less—receives little more than a lackluster response from consumers and businesses. So while retailers should approach Windows 8 and its associated hardware with caution, they may still eke out some gains by offering systems that have been specifically designed for the new operating system.
Unlike some previously disastrous introductions, such as Windows Vista and Windows Millennium Edition, there are no glaring flaws in the latest version of Microsoft’s operating system. Users haven’t been plagued by hardware compatibility issues as they have in the past, or faced with major software upgrades to make programs work with the new OS. And cost hasn’t been an obstacle. Microsoft offers an upgrade version of the software for just $40.