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Amazon Again Tops in E-Tail Customer Satisfaction; Apple Slips

December 27, 2012

Amazon continues to reign as the most popular online store for customer satisfaction, according to a report out today from ForeSee.

Measuring the top online retailers for the holiday shopping season, ForeSee awarded Amazon a score of 88 out of 100, matching the company's top grade from last year. Amazon has scooped up the highest scores in the index for eight straight years, in large part because of the appeal and variety of its products, ForeSee said.

"At this point, Amazon has been dominant for so long and has such a history

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