Ever since it was founded in 1994, Amazon.com has been all about transformation.
The Seattle-based online retailer started off by reinventing the way books were sold. Then it redefined itself by hawking everything from furniture to electronics -- in the process challenging giant retailers such as Wal-Mart head-on.
More recently, the company doubled down on its dotcom roots through tablets, streaming video, and cloud computing. Transformation, though, comes at a steep price.
Can Amazon afford to keep being so daring?
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Amazon Calls New Kindle Fire Top Seller
October 23, 2012
From News
Amazon, as has been its custom, said Monday that the new Kindle Fire HD is now its top-selling product.
Reuters reported that Amazon has sold more of the $199 device than any other product on the site since it went on sale Sept. 6.
