Amazon Satisfies Mobile Buyers Most; Apple Ties with QVC
Amazon proved No. 1 among consumers shopping for the holidays via their mobile devices, according to a new report from analytics firm ForeSee.
Released today, ForeSee’s “Mobile Satisfaction Index: Holiday Retail Edition” awarded Amazon a score of 85 out of 100 based on satisfaction among shoppers who used its mobile retail store.
Apple tied with QVC for second place with a score of 83. After that came NewEgg, Victoria’s Secret, Barnes & Noble, Footlocker, HSN, Costco, and Hewlett-Packard to round out the top 10.
The poll specifically focused on the 25 largest