
Sales tax from Internet commerce, a prize pursued for years by U.S. state governments, is starting to arrive in California and a few other states, providing millions of dollars in new revenue, though not as much as a benchmark study once forecast.
After fighting hard to get e-tailers such as Amazon.com Inc to start charging sales tax, and eventually passing a law requiring collection, the California Board of Equalization reported last week it took in $96.4 million in September-December 2012, its first full quarter of collections.
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Accelerating consumer traffic while simultaneously changing your business model to create consumer value is the core focus of smart retailers. Retail leadership demands highly disruptive marketing plans that will regain efficiencies, drive in-store and online traffic, and generate profitable opportunities.
If you don’t have an “SVP of Retail Disruption” on staff that is focused on capturing creative opportunities and catalyzing needed change, I suggest you promote or hire one immediately. Retail leadership should invest to arrest the competition through disruptive business models. The net? The right retail disruption model married the right brand and product value model will deliver the recurring consumer traffic to ensure profitable engagements.