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Stick with a "tried and trusted" strategy long enough and you're guaranteed to see it fail. In the world of consumer electronics, even brief periods of stagnation can be lethal to a company's wellbeing - just witness the demise of Sony's TV leadership or Nokia's rapid decline from mobile leader to current also-ran.
It's probably not a coincidence that Samsung was the company to supplant both those former greats. The Korean giant, unhindered by any traditions or commitments of its own, has been able to enter these industries with an odd sort
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