Apple Closing 20 Retail Stores In Order To Expand Them, Accomodate More Customers
February 12, 2013
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Apple CEO Tim Cook said in a keynote speech at the Goldman Sachs investor conference that Apple was going to close 20 of its retail stores, in order to move them and make them large enough to serve the ongoing influx of Apple customers. Some of Apple's stores aren't big enough, Cook said, noting that its retail outlets now see 10 million people per week across its 400-plus locations.
He said that, like the issue around Apple's cash hoard, needing to build bigger stores was a good problem
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