Apple-Ferrari Partnership Finally Bears Fruit With Siri-Connected Supercar
Siri integration and a pair of iPad Minis are now standard on the Ferrari FF, the first indication that the Apple-Ferrari partnership has officially borne fruit. It’s a good thing both brands look good in red.
Last year Ferrari head Luca di Montezemolo sat down with Apple CEO Tim Cook for a meeting of the minds. Seven months later, Eddie Cue – Apple’s software and services guru – was appointed to Ferrari’s board.
Today, Ferrari announced that the FF, its all-wheel drive, four-seat hatchback, will have iPad Minis installed in the headrests