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Apple-Ferrari Partnership Finally Bears Fruit With Siri-Connected Supercar

March 6, 2013

Siri integration and a pair of iPad Minis are now standard on the Ferrari FF, the first indication that the Apple-Ferrari partnership has officially borne fruit. It's a good thing both brands look good in red.

Last year Ferrari head Luca di Montezemolo sat down with Apple CEO Tim Cook for a meeting of the minds. Seven months later, Eddie Cue - Apple's software and services guru - was appointed to Ferrari's board.

Today, Ferrari announced that the FF, its all-wheel drive, four-seat hatchback, will have iPad Minis installed in the headrests



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