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Apple, Samsung's Next Critical Play: Affordable Smartphones

April 29, 2013
If Apple and Samsung want to see their stock prices rise higher, their smartphone prices will have to fall lower.

Both companies have established a dominant position in the wireless industry thanks to their buzzworthy, feature-packed, and polished flagship smartphones. The iPhone 5 and the Galaxy S3 (soon to be displaced by the Galaxy S4) reign atop the sales charts, allowing the two to control more than half the smartphone market and virtually all of the profits.

But a look at both of their most recent financial results show that dominating the high-end



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