Apple Seeking 'Advice' from TomTom on How to Fix its Point-of-Interest Woes with Maps
In a report today about Apple firing Maps manager Richard Williamson over the poor launch of its Maps app, it was also noted that it was looking for ways to improve its point-of-interest data. Specifically, it is looking to ‘outside mapping experts’ and mapping company TomTom NV to help it refine that data.
Apple’s POI data in Maps is one of the major complaints that users have had with the service. The data was provided largely by Apple partner Yelp, and has displayed many inaccuracies that have led to improper directions being given