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Apple's Softer Side Emerges Under CEO Cook

December 7, 2012
"Those jobs aren't coming back."

That's what Steve Jobs reportedly told President Obama when asked at a dinner in early 2011 whether Apple would consider moving some of its manufacturing from China to the United States.

Jobs' successor, CEO Tim Cook, might have another response for Obama: Yes, we can.

Though the metal edges of its PCs and mobile devices are as sharp and severe as ever, Apple is emerging under Cook's leadership as a kinder corporate citizen. Cook's announcement this week that the company is moving the production



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