Are You Ready for a World Without Menial Jobs?

After a ride with Uber, the buzzy new car service, the company’s slick mobile app encourages you to rate the experience from one to five stars. Aaron Dignan, frustrated by his driver’s unfamiliarity with his destination, recently tapped in three stars, the kind of middle-of-the-road score that kicks Uber’s follow-up process into action.

Mr. Dignan received an email from a company rep asking about dissatisfaction. Uber offered a credit for a future ride and an assurance that his feedback would be given to the driver, who, like all Uber drivers

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