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ARM Turns Up Pressure on Intel as Even Cutlery Gets Smart

February 19, 2013

ARM Holdings Plc, which has sprinted ahead of Intel Corp. in the market for mobile chips, poses a threat to its rival in another burgeoning business: semiconductors for machines ranging from cars to cutlery.

So-called embedded processing is ARM's fastest-growing market, surging 25 percent in 2012. ARM got more than half of its sales from products other than mobile phones for the first time in the third quarter, and last month ARM Chief Executive Officer Warren East said the percentage will continue to rise.

Companies are snapping up chips that make dashboard stereos



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