LG Electronics will steal a march on its rivals by bringing forward the launch of a 55-inch flat TV using next-generation technology, raising the stakes in a cut-throat battle for the living room between Asia's top tech powerhouses.
The South Korean firm will introduce its organic light emitting display (OLED) TV in several European countries in May, well ahead of an original plan to launch in the second half, a source familiar with the matter told Reuters.
That would edge out cross-town rival Samsung Electronics and cement, at least for now
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Samsung Takes the Lead in TV Purchase Intent
April 9, 2012
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Samsung has taken the top spot in ABI Research's rankings in consumer purchase intent for the U.S. Sony previously had a "commanding lead" in the survey, ABI said.
