Asustek Seeks to Challenge Apple in Tablets
If Apple Inc. vs Samsung Electronics Co. is a battle of the titans, then here is a David and Goliath story.
Taiwanese electronics maker Asustek Computer Inc. is trumpeting that it will be Apple’s biggest challenger in combined tablet and notebook shipments by next year.
That’s right – Asustek thinks it can beat out everyone else besides Apple.
Although it’s the world’s biggest motherboard maker and fifth-largest laptop maker by shipments, Asustek – whose computers are sold under the “Asus” brand – is still unfamiliar to many Western consumers.