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At $1,018*, The Surface Pro Is Priced Just Right

January 23, 2013

The outcry is deafening. "The Surface Pro is priced too high!" "I'll just get a MacBook Air!" "Microsoft is the next RIM!" "I LOVE APPLES!"

Ignore the noise and look at the situation. The Surface Pro is priced just right. For its size and form, the Surface Pro is a powerhouse computing platform and priced to sell. It might not outsell the MacBook Air but that's okay.

The Surface Pro is not the Surface with Windows RT. The Surface Pro is a full Windows 8 machine powered by a legit Intel chipset.



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A major advertising and marketing campaign for a major software release—from the major computer software company in the world, no less—receives little more than a lackluster response from consumers and businesses. So while retailers should approach Windows 8 and its associated hardware with caution, they may still eke out some gains by offering systems that have been specifically designed for the new operating system.

Unlike some previously disastrous introductions, such as Windows Vista and Windows Millennium Edition, there are no glaring flaws in the latest version of Microsoft’s operating system. Users haven’t been plagued by hardware compatibility issues as they have in the past, or faced with major software upgrades to make programs work with the new OS. And cost hasn’t been an obstacle. Microsoft offers an upgrade version of the software for just $40.


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