New car technology has always been a big draw at CES. All of the big automakers show off their future cars with features aimed at turning our normally dull driving experience into multimedia-filled and largely automated highway cruises. Connectivity to the mobile network and the wider Internet world has always been part of that equation, but it's always been a limited connectivity.
Pioneer understands that people are already carrying around all the content they need on their smartphones and they are making it easier than ever to access it.
"The smartphone has become the source for consumer entertainment. They want to share content from their device(s) and we're making that happen, whether it's at home, in the car, or on the go," said Russ Johnston, executive vice president of corporate communications for Pioneer Electronics.
Livio has spent the last year opening up to app developers with Livio Connect, but now, CEO Jake Sigal sees an opportunity in traditional radio he's calling FM Connect.
"We've gone airborne," says Sigal. FM Connect takes the traditional FM radio signal and creates a two-way link between the broadcaster and the Bluetooth connected smartphone.