What really differentiates the specialty AV retailer from big box stores is the way that they create a complete experience. Central to that is attachment selling, not just as something sales clerks have been badgered to do, but an integral part of the entire sales experience.
It's not enough to just sell products. You need to create an experience. More than that, you need to go all the way, so much so that you stop having customers and start having clients.
So how does that happen? It comes from listening
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Retail Excellence Award Nominations Are Open
April 17, 2012
It's time again for Dealerscope's Retail Excellence Awards search for the best retailers in the consumer electronics industry.
We’re asking for your help in identifying the CE retailers that have showed the most success and innovation during the last 12 months.