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Attachment Selling As Part Of The Experience

April 27, 2012
What really differentiates the specialty AV retailer from big box stores is the way that they create a complete experience. Central to that is attachment selling, not just as something sales clerks have been badgered to do, but an integral part of the entire sales experience.

It's not enough to just sell products. You need to create an experience. More than that, you need to go all the way, so much so that you stop having customers and start having clients.

So how does that happen? It comes from listening


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