If, as Marc Andreessen predicts
, brick-and-mortar retail will be completely eclipsed by e-commerce, consider Nomi the traditional retailer's knight in shining armor. The New York company, started by former executives of Salesforce and Buddy Media today announced its launch alongside $3 million in seed funding from First Round Capital, alongside Greycroft Partners, SV Angel, Forerunner Ventures, Ralph Mack, David Tisch, Andy Dunn and Sam Decker. It's goal? Close the gap between in-store and online commerce.
The company says it is the first tech startup to address "omni-channel" marketing, which is a new buzzword
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Do The Deals Ever End?
January 23, 2013
The power of the Internet’s always-on connectivity has reduced product prices, shuttered brick-and-mortar retailers and decimated MSRPs. Barcode reader apps, like Red Laser, offer instant access to the lowest price and special deals from a multitude of competitors. Consumers have opted into thousands of brand-exclusive networks and social groups for instant discounts.
If that’s not enough to strike a sense of hopelessness into the hearts of CE retailers, all types of specialdeals are pushed around the clock to mobile devices and then spread with viral intensity to social networks and other empires populated with millions of “friends.” On top of that, Showrooming pushes the lowest price to consumers at the last three feet of the sale, forcing retailers to try and match whatever deal the cloud offers at that particular moment. Shackled with hefty SG&As, retailers must find new ways to compete, increase margin, elevate customer satisfaction and draw traffic.