Backed by $3 Million, Nomi Seeks to Bridge Online and Offline Retail with Omni-Channel Platform

If, as Marc Andreessen predicts, brick-and-mortar retail will be completely eclipsed by e-commerce, consider Nomi the traditional retailer’s knight in shining armor. The New York company, started by former executives of Salesforce and Buddy Media today announced its launch alongside $3 million in seed funding from First Round Capital, alongside Greycroft Partners, SV Angel, Forerunner Ventures, Ralph Mack, David Tisch, Andy Dunn and Sam Decker. It’s goal? Close the gap between in-store and online commerce.

The company says it is the first tech startup to address “omni-channel” marketing, which is a new buzzword

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