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Bain Capital's Gome Electrical Aims for Online Gain

December 4, 2012

Bain Capital-owned Gome Electrical Appliances Holding Ltd., one of China's largest electronics retailers, is aiming to restructure its troubled online business as rivals dominate China's Internet shopping.

The Hong Kong-listed electronics company, in which the U.S. private-equity giant owns nearly 10%, announced plans Tuesday to integrate its e-commerce platforms, folding its current Coo8.com sales into Gome.com.cn, to link supply chains of the two companies, according to a company statement Tuesday.

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