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Beats Reaches Out to New Users with ‘Executive’ Headphones

September 18, 2012

Beats Electronics has had about as much impact on headphones as iPhones had on the mobile phone industry. Now the Southern California company is trying out a somewhat different style.

The company, founded in 2006 by music moguls Dr. Dre and Jimmy Iovine, shook up the market with creations such as the original $299 Studio series-over-the-ear headphones with a distinctive plastic design, bold colors and the letter "b" standing out in the center. Beats headphones became particularly fashionable among hip-hop artists, DJs and their fans.

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