
Beats Electronics has had about as much impact on headphones as iPhones had on the mobile phone industry. Now the Southern California company is trying out a somewhat different style.
The company, founded in 2006 by music moguls Dr. Dre and Jimmy Iovine, shook up the market with creations such as the original $299 Studio series-over-the-ear headphones with a distinctive plastic design, bold colors and the letter "b" standing out in the center. Beats headphones became particularly fashionable among hip-hop artists, DJs and their fans.
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