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Behind the Customers-as-Delivery-Men Idea, Walmart's Fear of Amazon

March 29, 2013

Wal-Mart Stores is considering an unusual foray into the crowdsourcing/sharing economy: asking its customers to deliver purchases made by online buyers. As company executives told Reuters, they hope the plan, if implemented and if effective, would help Walmart compete with Amazon's quick delivery service.

The idea, which is still in the brainstorming stage, would involve shoppers dropping off packages for online customers who live on their route back home. The retailer would offer a discount on the customers' shopping bill, essentially covering the cost of their gas in return for the delivery

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