Best Buy Broadens CinemaNow ‘Legacy’

Best Buy Co. Dec. 2 began offering early digital access to Universal Studios Home Entertainment’s The Bourne Legacy with the online/in-store pre-order of the Blu-ray Combo Pack, which includes an exclusive bonus disc featuring 30 minutes of additional material.

The Minneapolis, Minn.-based consumer electronics retailer is distributing the digital copy of “Legacy” and the bonus material via CinemaNow, its transaction video-on-demand and electronic sellthrough platform. CinemaNow is Best Buy’s link to UltraViolet, the studio-backed initiative aimed at jumpstarting packaged media and digital sellthrough through cloud-based storage.

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