Best Buy Must Decide Not What They Should Do, But What Consumers Want.

Best Buy should decide not what they should do next, but what consumers want next.

The recent topsy-turvy state of consumer electronics retailer Best Buy has heads spinning. The recent board room discussion of their lack of vision is enough to set your hair on fire. Insider reports of BBY blue shirts high-fiving one another in the hallways when Circuit City crumpled-somehow thinking their competitor’s downfall was thanks to their doing rather than the same market forces now bearing down on BBY makes the firm seem hallucinogenically delusional.

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