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Best Buy Plans Super Bowl Ad; Target Launches Mobile Game

January 22, 2013

Best Buy is once again among the group of advertisers that have bought a coveted Super Bowl spot; Target, meanwhile, has launched a mobile game meant to help promote products for game-day parties.

Best Buy Company, Inc., is planning to air another Super Bowl ad during this year's big game.

Richfield-based Best Buy aired its first-ever Super Bowl spot in 2011, featuring pop sensation Justin Bieber and rock icon Ozzy Osbourne. Last year, it ran the following ad, which focused on technology innovators such as Instagram developer Kevin Systrom:

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Making the most of the biggest sporting event of the year no longer means having the biggest, baddest screen on the block. Football fans and Super Bowl dilettantes alike are looking to reach out and expand the social aspect of fandom beyond the living room.

This year, in addition to state-of-the-art flat screens and sound systems, retailers need to acknowledge the networking trend with gadgets that connect viewers to Facebook friends, streaming online services, and mobile apps that integrate home video and audio gear with smartphones and tablets.

Whether it’s indignation at a blown call or celebratory shout-outs when their team scores, football fans want to share the games not only with those around them, but with friends and family miles away. This leads to the increased use of second screens—like tablets—so that viewers can follow friends’ comments on Facebook, or trends on Twitter, while watching the game. 
 

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