Best Buy Plans Super Bowl Ad; Target Launches Mobile Game
Best Buy is once again among the group of advertisers that have bought a coveted Super Bowl spot; Target, meanwhile, has launched a mobile game meant to help promote products for game-day parties.
Best Buy Company, Inc., is planning to air another Super Bowl ad during this year's big game.
Richfield-based Best Buy aired its first-ever Super Bowl spot in 2011, featuring pop sensation Justin Bieber and rock icon Ozzy Osbourne. Last year, it ran the following ad, which focused on technology innovators such as Instagram developer Kevin Systrom: