Best Buy Tests At-Home Disc-to-Digital

Best Buy Dec. 20 quietly began testing an at-home disc-to-digital program through its CinemaNow digital movie service, letting consumers unlock an UltraViolet-enabled version of more than 3,500 titles from several studios, including Sony, Universal, Warner and Lionsgate.

The launch of the first at-home disc-to-digital service could prove a major boon for UltraViolet, the buy once, play anywhere cloud-based digital movie service the home entertainment industry launched in October 2011. Currently there are more than 7 million household UltraViolet accounts.

Best Buy only recently began offering UltraViolet via CinemaNow

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