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Beyond Amazon: E-Commerce Satisfaction Leans to Avon, JC Penney

December 28, 2011
Amazon leads the pack. Netflix is in a tailspin and Best Buy has a lot of catching up to do.

ForeSee is out with its e-commerce satisfaction scores and to no one's surprise Amazon is the top dog. Netflix's scores have crashed too. But the real jostling for position is among those multichannel brands such as Avon, JC Penney and others. According to ForeSee, Avon was the No. 2 e-tailer and JC Penney was No. 3. JC Penney is worth watching given Ron Johnson, Apple's former retail chief, is now CEO. QVC


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Information Increases Sales & Profits
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During his speech at my high school graduation, the head of the school district, said something that would help me be successful throughout my business career. “To be successful you do not have to have all the answers, no one can. But you do have to know where to find the answers. And the one with the most information will be the most successful.”

In all my business ventures—retail, wholesale, manufacturing and services—knowing how to find the information I needed about people and how to use it has always given me the edge over my competition in selling more to my customers, retaining customers and taking them away from my competitors.

All you have to do to find the information about people that will help you attract customers and close is to ask them. It’s that simple. Using the information is more complicated, but it’s not hard.




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