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For many brick-and-mortars, Black Friday 2012 proved to be a mixed bag. ShopperTrak found foot traffic was up (3.5 percent), but sales were down (-1.8 percent). Rather than grieve the changing face of holiday retail, however, it's time for the industry to fully acknowledge the growing power of consumers... and for marketers to shift their strategies accordingly.
For me, Black Friday was confirmation of what's in and what's out for retail.
"Out" for retail:
Traditional "big shopping days."
Amid some signs of rising consumer confidence and economic optimism, shoppers visited retailers last week for the 2012 edition of Black Friday.
This year, eCoupons.com predicts that Cyber Black Friday sales will grow to almost $1 billion.
Last year, shoppers spent $816 million online. This year more than one thousand retailers are starting their online sales ahead of Cyber Monday, and this could lead to 20% more sales.
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