Bricks vs. Clicks: ShopRunner Takes Aim at Amazon’s Lockers

ShopRunner is announcing the acquisition of PickupZone today, which will help the company’s brick-and-mortar partners go head to head against the Amazons of the world.

Prior to the acquisition, ShopRunner’s main emphasis was on providing an alternative to Amazon Prime, by offering a loyalty program that offers free two-day shipping across several big-name retailers.

Now, with the acquisition of Boston-based PickupZone, it is rolling out a way for the retailers to combat one of Amazon’s newest programs, called Lockers.

One inherent strength of physical retailers is that they have stores, where users can shop and pick up items

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