Of course, it makes a lot of sense for automakers to plug the fuel efficiency of their cars: It's become a major selling point, and gas-sippers have been flying off dealer lots since last year. Eco-marketing efforts such as soy-based seat foam and coconut-fiber cupholders come off as a bit of a stretch. Now car stereos...
A tale of two technologies: analog audio and digital displays. As is typically the case in any industry, what might signify the best of times for a certain category could represent the worst of times for a different one. With innovation causing the scales to constantly shift, it’s not unusual for one sector to thrive at the expense of another.
The home audio segment of the CE industry certainly faced challenges during the last decade. Most major manufacturers and veteran retailers grew up during a time when analog ruled. That was forever altered when digital AV solutions captured consumers. Portable devices and downloadable content quickly established a foothold and drove down sales and production of physical media.
During this digital revolution, consumers were no longer focused on audio equipment; digital displays dominated and all manner of content was stored on portable devices and PCs. Spending on home audio took a backseat as consumers upgraded their analog televisions and amassed personal libraries of digital media.
JL Audio has announced that Paradise Marketing Inc. has been named its new rep firm for the state of Hawaii.
Paradise Marketing will replace Phil Schmidt of Pacific Marketing, the former rep who recently retired.