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CEA: Women Want Electronics for Valentine's Day

February 7, 2012
A recent study from the Consumer Electronics Association (CEA) reports that electronics, more than ever, are a desired purchase among women as well as men. The newest "Women and CE" study shows women's interest in consumer electronics devices has increased since a similar study in 2007.

"Women want technology more than ever and they view electronics as very personal devices that can be toted around and customized with private information," said Jessica Boothe, manager of strategic research, CEA, who oversaw this study
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Bill Stewart, President and CEO, Petra Industries
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There's no doubt that in football your offensive strategy and play calling is extremely important. Picture a coach on the sideline watching the trick play that he has just called unfold. Nothing is more satisfying to him than watching it executed without a hitch. That play, though, would have never worked if his players hadn't first mastered the fundamentals of blocking, tackling, passing, receiving and communication.

The same concept can be applied to retailers. While technology gives us some great trick plays to help sell more products, these trick plays are essentially useless unless retailers have mastered some key fundamentals.

Let's start with Sales Fundamental #1. Are you carrying accessories? Most importantly, are you carrying the right accessories? You need impulse-buy accessories as well as accessories to complement each piece of hardware you have in stock. Make sure you have depth and diversity within that mix. For instance, if you carry televisions, make sure you’re carrying HDMI cables at different price points and sizes. If you carry cellular, make sure you have an assortment of colors and types of cases for the popular smartphones. Diversity is key to making sure you are competitive and prepared to meet the needs of today's consumers.
 
Sean Murphy, CEA
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January 25, 2012 From News
Twice a year CEA assesses the state of the industry - where it is and where it's going - with our industry forecasts. At the mid-point of 2011, we saw further evidence that mobile connected devices were an inextricable part of our contemporary lifestyles. The question was whether the momentum would build and by how much? With the results from our winter forecast tabulated, we can confirm that this story has only gotten bigger … and better.

The two major products that dominate the industry and marketplace right now are smartphones and tablets. More than 87 million units of Smartphones shipped in 2011, up 62 percent from 2010. The category generated $27.5 billion, a 57 percent increase from one year ago. About 29.4 million tablets shipped in 2011, up 185 percent from 2010, generating $15.9 billion, a 138 percent increase year-over-year. This explosive growth can largely be attributed to the natural -and typically gradual- interval between initial adoption and eventual ubiquity.

Simply put, consumers now expect to control and use their content wherever they happen to be, whether it's at home, during the commute or on vacation. Needless to say, the industry will pay continued attention to the successful formula of portable plus dynamic.
 

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