CES 2013: The View From Sony’s Phil Molyneux
The International Consumer Electronics Show may have a long-standing reputation for hype and hoopla, but overall, I found this year’s edition to be relatively restrained on the over-the-top pizzazz front. One striking example was Sony’s press conference. There were no celebrity guests or special effects – just Sony executives showing off Sony products onstage. Sure, the execs lavished praise on the gear, and some of the items were technology concepts which may never reach consumers in their current form. But it was still refreshingly low-key by CES standards.