One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to
Asymco's Horace Dediu -- on advertising, commissions and sales promotions.
Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple, HP, Dell, Microsoft, and Coca Cola combined spend on all their products.
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LeBron James Endorsing Galaxy Note II
November 1, 2012
From News
NBA superstar LeBron James is appearing in a new commercial for Samsung's Galaxy Note II phone/tablet. The ad, starring the Miami Heat forward, debuted this week in conjunction with the start of the NBA season.
