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Chart of the Day: Samsung's Galactic Marketing Budget

November 29, 2012
One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to Asymco's Horace Dediu -- on advertising, commissions and sales promotions.

Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple, HP, Dell, Microsoft, and Coca Cola combined spend on all their products.



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