Connected-TV Users Prefer Ad-Supported Over Subscription, PPV

Connected-TV owners prefer ad-supported video content over subscriptions and PPV, according to a new survey. About 60% of connected TV consumers said they would opt for free, ad-supported content, while among people streaming movies and TV shows, the split is around 50%, according to a white paper survey compiled by Frank N. Magid Assoc. on behalf of YuMe, an online marketing company.

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