Consumers Prefer Tablets Over World Peace for Holidays
If consumers could pick only one outcome for the holiday season, they would rather receive a tablet than achieve world peace. The preference is almost 2-to-1 with tablets being chosen as the top priority by 8% of the Consumer Electronics Association (CEA) survey respondents versus only 4.5% seeking world peace. This and many other insights were shared at the 2013 International CES preview last week in New York City.
Tablets are making such a significant impact on consumers’ lives that the CEA expects a 112% increase in tablet purchases