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Crucial, Long-Overdue BlackBerry Makeover Arrives Tomorrow

January 29, 2013
The maker of the BlackBerry smartphone is promising a speedier device, a superb typing experience and the ability to keep work and personal identities separate on the same phone. It's the fruit of a crucial, long-overdue makeover for the Canadian company.

Thorsten Heins, chief executive of Research In Motion Ltd., will show off the first phone with the new BlackBerry 10 system in New York on Wednesday. A marketing campaign that includes a Super Bowl ad will accompany the long-anticipated debut. Repeated delays have left the once-pioneering BlackBerry an afterthought

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BlackBerry maker Research in Motion will debut the new BlackBerry 10 in a new commercial to air during the Super Bowl on Sunday, Ad Age reported this week. The ad will be RIM's first Super Bowl commercial ever.
 

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