Eating Your Own, Microsoft Style

Eat your own, or somebody else will. That’s the new mantra in the device world.

Here’s what Apple said this week on that topic.

In terms of cannibalization and how we think about this, I see cannibalization as a huge opportunity for us. One, our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it and so we never fear it. –Tim Cook.

This was said in response to an analyst’s question during the company’s first-quarter earnings conference call. Earlier in the call, Apple, in its prepared

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