Facebook is working with a data mining firm to show marketers that consumers who see ads on the social network actually buy advertised products.
The company has purchased data on 70 million U.S. households from Datalogix, which culls information from loyalty cards and programs from more than 1,000 retailers, according to The Financial Times. Datalogix matches emails and data associated with those cards and programs with emails and information required to set up a Facebook account, according to the report. Using this information, the company can say whether a consumer purchased an item
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Brand Source Unveils ExpertTech Cloud-based POS Platform
August 29, 2012
The 1,000 dealers represented at the 2012 Las Vegas-held Brand Source 2012 Convention this week witnessed the demonstration of a new cloud-based point-of-sale (POS) system developed by the buying group that will connect all members.