A quarter of e-retailers failed to respond to consumer questions posted on the retailers' Facebook walls and also within the comments section of a merchant's own posts, according to a new report from StellaService. The customer service vendor arrived at its finding by posing general questions to 20 retailers on the social network.
The findings come as consumers increasingly turn to social media to get answers from retailers about customer service issues. 27% of U.S. online consumers...
Thelaunch of a new social media program called "Social Extend" highlighted retail buying consortium MEGA Group USA's convention last week in Orlando.
Social Extend, exclusive for MEGA Group USA members, is a turnkey social media program that allows members to have automatic content feeds from manufacturers' Facebook and Twitter accounts posted directly