The U.S. head of Electrolux, the world's second-largest maker of home appliances, talks a lot about food - the food revolution, celebrity chefs and a fad for cooking classes.
Keith McLoughlin, chief executive of the Swedish company since 2011, wants to shake off the fusty image of cookers, fridges, vacuum cleaners and washing machines to draw in consumers and increase profits.
Offering space-age cooking tops and developing an oven that can smoke food or monitor it with cameras, the push is part of Electrolux's strategy to change focus after years of cost cutting
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Electrolux Adds High-End Kitchen Range
September 18, 2012
From News
Electrolux this week announced the launch of the Grand Cuisine, a new "ultra-luxury" kitchen range. The range consists of nine components: Combination Oven, Blast Chiller, Induction Zone, Precision Vacuum Sealer, Gas Hob, Sear Hob, Surround Induction Zone, Stand Mixer and Bespoke Ventilation Systems.
