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Gadget Makers: Innovate, Not Iterate

April 30, 2012
The mobile tech segment has new gadgets appearing almost every day. There is no shortage of phones, tablets, laptops, and other gadgets. While consumers are bombarded with news of devices all the time, rarely does one come along that makes buyers want to pull out the wallet.

The rash of me-too devices doesn't capture the imagination of consumers. There's only one way for gadget makers to do that, and that is to innovate, not iterate.

OEMs like to iterate products as that is a safe way forward. Who can fault them for making existing


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