The Game Marketing Summit is where marketers go to fill up on inspiration when it comes to marketing video games to the largest audiences possible. This year's summit was bigger and better than in years past, even though the hardcore part of the industry is in a state of turmoil, with some blockbuster winners celebrating and big losers shutting down studios.
The new vibrancy is because the organizers stepped up their efforts to draw a bigger crowd, said Tony Key, senior vice president of sales and marketing at Ubisoft and an organizer.
More Suggested Content:
April 18, 2012
Jackie King, president of Nampa Appliance & TV, is a good example of a growing number of specialty CE and appliance dealers who are adding Facebook to their retail tool kits. With a single store in the Boise, Idaho, located amidst giants like Lowe’s, Home Depot and RC Willey, she has learned to leverage Facebook since creating a page last summer and building a following from a handful of “likes” to around 1,000.
“For her market, that is a great step in a year, with no major expenses,” Bob Donaldson, Brandsource’s vice president of digital marketing, said of King, who is a member of the buying group.
While mounting a Facebook page can be done with little or no money, it isn’t easy for dealers to quantify how much ROI they are getting from all the time spent in keeping the page fresh and relevant to fans or how many “likes” actually translates into sales.
Best Buy Launches "Halo 4" Preorders
April 17, 2012
The "Halo 4" game release is set for Nov. 6, and Best Buy announced Tuesday that it will start accepting preorders April 17.